Liquid Fruit?

Oh the strange things that we see!  We stopped at the grocery store yesterday and as usual were just walking the aisle to see what we could see.  It is always a real treat to discover new and interesting things.  Yesterday we were not disappointed with it.  One thing that I saw was on the juice aisle.  They have so many choices.  100% fruit juice with no sugar added, 100% juice with 50% less sugar.  And so forth.  This was a new one for me.  A 2 lt bottle of "liguid kiwifruit".  I took a picture but am not able to access it right now.  But it looked like kiwi that had been liquified but not diluted.  I also saw liquid kiwi with aloe and  liguid kiwi with mint.  Hum....seems like I would probably prefer to just eat the fruit and skip the liquid.